10 Jun


If you’re an inspection business owner, you know now more than ever how crucial it is to build a strong online presence. There are a lot of things to consider when trying to accomplish this, but one of the more vital parts to achieving a stronger digital footprint and presence online is through social media.

Few entrepreneurs and business owners these days would argue against the importance of having active social media profiles. Over the years, social media has evolved from a social networking platform into a powerful marketing platform. And businesses have been taking advantage of this opportunity every step of the way.

Social media has more than 4 billion users worldwide. And on average, a social media user spends nearly 2 ½ hours a day on social platforms. This means that if used well, those 2 ½ hours every day can offer an incredible opportunity for your inspection business to create brand awareness, attract more traffic, boost your sales, and increase your overall conversion rate.

However, one of the biggest hurdles for inspection business owners to overcome when using social media to help grow their business is what to post. Sure, it’s easy to understand that you should post content that your audience and customers will actually like and be interested in, but that’s easier said than done. And it’s often what holds most inspectors back from doing it on a more regular basis or at all.

That’s why we’ve put together a list of 75 great content ideas you can try out that will direct attention to your posts and engage your audience with your brand.

Before you dive in though, there are a couple of things to remember on your way to gaining the right attention from your audience and engaging them in a way that produces positive results.

Social media is still about being “social.” That means you must be careful not to always be “selling” your services and business in your posts. A good rule of thumb is to only post highly promotional or overtly salesy content 10-20% of the time.

So, if 80-90% of the content shouldn’t be “salesy,” what should it be?

The content you post for your business on social media should be in keeping with how you want people to think and feel about you and your brand. And here’s a no-brainer, you want people to think well of you and your brand. Not the opposite. So, as we learned from our parents when it comes to discussing topics with people you don’t know, it’s probably best to avoid politics and religion. Other than that, simply post content that paints you and/or your business in a positive light.

With those basic guidelines in place, here are 75 awesome social media content ideas for home inspection business owners:

Share Quotes:

  1. Share a funny, thoughtful, or meaningful quote from a fellow inspector or industry leader
  2. Share an inspirational quote and tell your audience what you think about that specific quote or how it inspired you in some way.
  3. Share your favorite quote (create a graphic for this) and ask your audience to share their favorite quote

Ask Questions:

  1. Ask your audience what their biggest struggle in business is
  2. Ask them what you should post about next or what they’d like to hear about inspections or your business
  3. Ask which topic you should cover in a live video or “how-to”
  4. Ask business or industry questions of other inspectors that could be helpful to the industry or your audience
  5. Ask for recommendations (books, courses, software resources, etc.) that could help you improve your inspection business in some way

Incorporate Days of the Week & Trending Hashtags:

  1. Motivational Monday (motivate your audience) – #MotivationMonday, #MondayMotivation
  2. Tip Tuesday (anything helpful to your audience) – #TipTuesday, #TuesdayTips
  3. Tuesday Trivia (something fun or insightful that your audience might not know) – #TuesdayTrivia
  4. Wisdom Wednesday (show your experience and smarts about home inspections or something that might be helpful to your audience) – #WisdomWednesday
  5. Throwback Thursday (photos of a trip to an industry conference, a notable inspection, something to do with your team or family, business milestones) – #ThrowbackThursday
  6. Thursday Thoughts (insights you or someone on your team might share) – #ThursdayThoughts
  7. Friday Fun (anything “fun” or interesting from the field or industry) – #FridayFun
  8. Friday Feeling (insights, thoughts, etc. that are of some value to your audience) – #FridayFeeling

Offer Promotions:

  1. Offer up a coupon code for your services
  2. Talk about a new ancillary service you’ve added

Create Videos:

  1. Host a webinar
  2. Make a live video (on profile, page, group, or stories)
  3. Host a giveaway (on a live video)
  4. Create a video with a couple of tips (from a blog from your website), then tell your audience they can find more tips on your blog post (share a link)
  5. Do an interview with an employee in your company
  6. Do a short video showing behind the scenes of an inspection
  7. Host an “Ask Me Anything” live video
  8. Share a step-by-step, “how-to” tutorial on basic things a homeowner can “inspect” before they list their home

Create a Challenge:

  1. Create a challenge for your audience (example: find the flaw in a photo from a recent inspection)

Create Giveaways and Freebies:

  1. Giveaway products, services, or prizes to your top fans
  2. Host a BIG Giveaway (create rules: they have to like, comment, and share your post or video)
  3. Giveaway a 15 min coaching call
  4. Make a Freebie e-Book and give it away in exchange for their email address

Mention Your Followers:

  1. Welcome new followers and thank them for joining your inspection business page
  2. Shoutout to your top follower (or top 3 followers – these tend to be the most engaged)
  3. Celebrate when you hit major audience growth marks on your social channels (300 followers or more) and thank them
  4. Gather and share testimonials from clients and thank them
  5. Create a VIP list and each week choose 1 winner and send them the link to your VIP list where they will get at least 1 Freebie per month

Cross-Promote Content:

  1. Share your Instagram post on your Facebook page and vice versa
  2. Create a similar post and share it on all social media platforms (spread them out throughout the week)
  3. Use the same or similar photo/graphics on other social media platforms
  4. Share a link to your social media pages on your other social media pages (ex. share a link to your Instagram page on your Facebook page) ask people to follow you, and follow them back
  5. Share your Social media content to your email list (some will engage on your posts) and add an option to follow your social media pages

Conduct a Poll:

  1. Create a Facebook Poll in a live video (ask a specific question)
  2. Create a Facebook Poll on your business page (something of value to your audience that you can share the results on later)
  3. Create a Poll in your Facebook stories (group, page, profile)
  4. Create a Poll in Instagram stories

Share Tips & Resources:

  1. Talk about specific things on an inspection (right way and wrong way)
  2. Talk about industry leaders or companies providing extra value to inspectors
  3. Explain how you prepare for an inspection or a busy week of inspections
  4. Talk about something unique to your area and how that’s important to an inspection
  5. Talk about your top business tools that save you time and create success

Get Personal:

  1. Create an “Ask me anything” post and answer people’s questions
  2. Share what’s on your bucket list
  3. Talk about groups or non-profits you participate in or support
  4. Talk about and post images of inspection industry conferences you attended
  5. Talk about why you became an inspector or inspection business owner (be positive)
  6. Talk about why you’re proud of a team member
  7. Talk about someone who inspires you and why

Promote Blog Posts:

  1. Share your new blog post on social media
  2. Re-share your older blog post (incentive to create more “evergreen” content)
  3. Share someone else’s blog post and explain why it has value
  4. Share someone else’s blog post to which you made contributions

A Few More Content Ideas:

  1. Create fill-in-the-blank posts
  2. Create a post “Guess the right answer” (something about the inspection industry or your business – create a poll or give them A, B, C options)
  3. Share your favorite podcasts
  4. Share some statistics about inspections, the industry, and the housing market
  5. Create a case study and share it on social media
  6. Create a funny or thoughtful meme
  7. Create an infographic on (the inspection process, things to look for when hiring a home inspector, things to consider for a pre-listing inspection, top 4 overlooked things when getting ready to sell your house)
  8. Create a checklist of the things every home inspection MUST include
  9. Talk about your WHY as an inspector or business owner
  10. Share fun facts about you, your team members, or your inspection business
  11. Wish everyone Happy Holidays (and add basic content for key national holidays)
  12. Create a “day in the life” of [employee or team member] post
  13. Recommend someone else your audience should follow
  14. Post a photo and ask your followers to create a title for it
25 Mar


Starting a new home inspection business is no easy task and requires a lot of time and effort. And even after you’ve achieved some success from some steady, reliable clients who kick you some business on the regular, it can become difficult to get to that next level of growth. You need to perfect your inspection service offering, select the right sales channels, research your target customers (no, you can’t simply default to “realtors”), and more.

However, no matter how good your inspection services are or the expanded ancillary services you provide, people won’t know about your business unless you market it. That might seem like a no-brainer, but marketing is an essential part of establishing your brand and generating sales leads for your inspection business. In this post, we will discuss a few of the best marketing techniques that will help you grow your inspection business both in size and reputation.

1. Tell Your Brand Story. Be Authentic. But Maybe Not THAT Authentic.

This may be the most important technique to remember from this post. For any business, it is critical to connect with its target audience and form a distinct brand image. Telling your brand story is one of the best and most effective ways to achieve that.

Brands that are authentic – honest, transparent, up-front, and proud of their unique(ness) – and have a good story about how they came to be, are often more memorable and form lasting impressions. So, if you want people who hear about your brand for the first time to remember it, tell them your brand story.

Let’s be clear though. Brands are like people. And just because someone is “memorable,” that doesn’t necessarily mean they are memorable in a good way.

For example, we all know that guy who is loud, often over-the-top, sometimes crude, fun to hang out with occasionally, but just not for everyone. We’ll call him “Bob.” It probably takes a special type of person to tolerate Bob for any extended period of time, and even those more charitable individuals grow weary of Bob’s antics and behavior after a while. However, there are a lot of colorful stories Bob tells. He doesn’t really care what people think – he’s just “keeping it real” and being his authentic self – and while we cringe, roll our eyes, and occasionally chuckle during Bob storytime hour, we’re really laughing more at Bob than with him. This is bad memorable.

Conversely, we all know that other guy. Let’s call him “Tim.” Tim is kind, responsible, funny, always positive, and you just feel great being around him. He also integrates well into your network of family and friends. He’s thoughtful – calling or sending a text on your birthday, picking up the occasional check for lunch or dinner, and giving you his full attention when you’re talking. Tim has some colorful stories too – equally entertaining as Bob’s – but he never crosses any inappropriate lines and he’s careful not to throw other people under the bus to make himself seem better in some way.

Now, if you think of Bob and Tim in terms of a brand, which do you think will appeal more to a broader audience? Tim of course.

So, when you present your brand and tell your brand story, do it in a way that is authentic and memorable, but not in a way that is “too colorful” or off-putting. Think about your broader audience and provide details that place a spotlight on what makes you and your business unique, but only in ways that generate a positive lasting impression. This is the feeling you want your audience to have – and when it’s done well, and you combine that with great overall service – you will have increased your leads and the desire for repeat business. Be like Bob!

2. Build an SEO-Friendly Website

The first thing any inspection business needs is a website where people can learn about your business and buy your products or services. If you build a website that is optimized for both the search engines and conversions, then you’ve already crossed the first hurdle. Way to go!

Now, getting organic traffic to your website should be your first priority before you start investing in other marketing tactics. NOTE: This isn’t always an easy task. So, unless you already have some experience here or are a gifted wordsmith and capable of generating quality, relevant content that connects with your audience, you probably want to get some outside assistance.

Here are some things that you should consider:

  • Create good-quality content on trending topics in your niche.
  • Do extensive keyword research before creating your website content.
  • Incorporate your primary keywords into all your website landing pages, titles, meta descriptions, etc.
  • Use structured data to get better SERP rankings for your web pages and make your SERP listings stand apart from others.
  • Focus more on local SEO and long-tail keywords.
  • Don’t forget to take care of technical SEO aspects like page-load speed and website design.

There is a lot that goes into building an SEO-friendly website, but these tips should get you started on the right path. However, if this all sounds like Greek, don’t be afraid to call in the experts!

3. Leverage Social Media Marketing

As a small-business owner, one of the cheapest and most effective forms of marketing that you can invest in is social media marketing.

If you’re willing to invest time and effort into it, you can do this in-house with minimal expenditure. And, as your business grows, you can start leveraging social media marketing tools to manage your accounts.

Just remember to keep your brand in mind at all times. It’s easy to default to a more relaxed or casual approach to marketing on social media. That’s not necessarily a bad thing, but don’t let relaxed and casual translate to sloppy and inconsistent. Whatever you post, make sure it’s consistent with your brand image, identity, and the messages you wish to convey to your target audience.

Here are some social media marketing tips to get you started:

  • Select the right platforms where your target customers are active.
  • Find your brand voice and stick to it.
  • Be regular and consistent in posting social media content.
  • Use high-quality, eye-catching visuals to attract audience attention.
  • Add your website link in your social media bios.
  • Use tactics that drive social media traffic to your website.
  • Use popular and relevant hashtags to reach more people.
  • Create your own branded hashtags to track your campaigns.

For any home inspection business, there can be a lot that goes into formulating a winning social media marketing strategy. These are just some tips to get you started. Once you have mastered these, you should dig deeper, upskill yourself, and try more advanced social media marketing tactics.

4. Establish Your Expertise in Your Niche

Not all home inspectors are created equal. That’s right. We said it. Some inspectors have years of experience while others are just inspecting their first dark and dreary crawl space for the first time. However, determining how to establish your expertise in the home inspection industry is one thing that can help you distinguish yourself from other inspectors and their businesses while building your brand image. Everyone else is probably using the same marketing tactics as you are; so, you need to find additional ways to set yourself apart.

Focusing on establishing yourself as an industry expert is one such tactic.

Here are some of the ways in which you can do that:

  • Start a blog and create informative and useful content on topics within your niche.
  • Join community forums like Quora and answer questions there.
  • Engage in discussions on industry association sites like InterNACHI or ASHI.
  • Engage in discussions on social media on relevant topics within your areas of expertise.
  • Host webinars and podcasts on useful and relevant topics. Invite other experts to get more visibility and reach.
  • As you start making waves in the inspection industry, people will start inviting you for interviews and podcasts. Make time to participate in these things as it further enhances your reputation.

5. Create and Promote Explainer Videos

This tactic, while relevant for most businesses, is especially important for home inspection business owners looking to spread brand awareness.

Even the best of businesses with amazing products and services can struggle to gain that initial momentum and get people to learn about their brand. And, if you launch an innovative product, then it is even more difficult to make people understand what it is and how it can help them.

Just as we said earlier that not all home inspectors are alike, neither are all home inspections. We know that comes as no surprise, but it’s often frustratingly true for too many inspectors who really want their customers to understand everything that goes into performing an exceptional home inspection. And how much potential time, money, and headaches a great inspection and report can save anyone looking to buy that most expensive and personal of investments – a home.

For inspectors, some great explainer videos can really help to remove any of those initial hurdles where most businesses fail to make their target customers truly understand the value that they’re providing. And these videos are a great way of demonstrating an inspector’s knowledge and understanding of the home inspection process – while also giving a little exposure of the people involved in the process and the thinking behind it.

Two examples of inspectors doing a great job on the explainer video front are Christopher Murphy with A-Action Home Inspection Houston and Rose Buckley with US Inspect.

Christopher and his team have been providing explainer videos, and a host of other video content, for several years now. Here’s a taste of some of that great content

Rose established her presence in the industry several years back – expertly creating and distributing her video content, which has helped to serve as a critical foundation for her growth and brand awareness. You can see some of this great content HERE

Bottom line, if you’re not creating and using explainer videos for your business, it’s time to start. And don’t get frozen into inaction overthinking your videos need to be Oscar-winning pieces of content. They don’t. They do, however, need to be short, to-the-point, on-topic, and have relevant value to your audience. Focus on the latter and you’ll be surprised by the positive reactions and boost you get from their production and dissemination.

What Next?

If you have a small home inspection business and are struggling to meet your marketing goals, try the tactics outlined in this post. These are tried-and-tested marketing techniques that can give you the push you need to ace your marketing game.

Try these out and see the results for yourself!