Part 2 of 2
In part two of this two-part branding post on why it’s important for home inspectors to start thinking “brand first,” we’ll explore the key elements required to build a strong brand, discuss the pros and cons of establishing a personal brand vs. a business brand, how personal branding and business branding can go hand in glove with each other, and share how to put your brand into action now.
Part 1 of 2
We are knee-deep in the middle of a global pandemic. And as we continue to navigate this current landscape and uncharted waters amid coronavirus, a lot of businesses are finding themselves in challenging situations. For home inspectors, many of you have begun to see a significant dip in your booked home inspections. In other, more severe situations, your business has been completely shut down due to stay-at-home orders for your state. Whatever your current situation, it’s impossible to ignore the reality that during a time of year when home inspection business begins to really boom, the opposite is actually occurring. Read more »
Every business owner knows revenue is vitally important to the success of any business. Without revenue, there is no ongoing business or continued growth, no way to pay the costs of running the business…and ultimately, without sufficient revenue, no viable business to speak of at all. Read more »
The very moment a home inspector makes the decision to start their own business, the life cycle for that inspection business has begun.
While there are variations in the business life cycle phases for smaller businesses vs. larger corporations, the concept is still the same. The business begins, it grows, it reaches a maturity, and then it experiences a rebirth/renewal or simply falls into decline.
