Part 2 of 2
In part two of this two-part branding post on why it’s important for home inspectors to start thinking “brand first,” we’ll explore the key elements required to build a strong brand, discuss the pros and cons of establishing a personal brand vs. a business brand, how personal branding and business branding can go hand in glove with each other, and share how to put your brand into action now.
Part 1 of 2
We are knee-deep in the middle of a global pandemic. And as we continue to navigate this current landscape and uncharted waters amid coronavirus, a lot of businesses are finding themselves in challenging situations. For home inspectors, many of you have begun to see a significant dip in your booked home inspections. In other, more severe situations, your business has been completely shut down due to stay-at-home orders for your state. Whatever your current situation, it’s impossible to ignore the reality that during a time of year when home inspection business begins to really boom, the opposite is actually occurring. Read more »
