Category Archives: Marketing

75 AWESOME SOCIAL MEDIA CONTENT IDEAS FOR HOME INSPECTION BUSINESS OWNERS
10 Jun

75 AWESOME SOCIAL MEDIA CONTENT IDEAS FOR HOME INSPECTION BUSINESS OWNERS

If you’re an inspection business owner, you know now more than ever how crucial it is to build a strong online presence. There are a lot of things to consider when trying to accomplish this, but one of the more vital parts to achieving a stronger digital footprint and presence online is through social media.

Few entrepreneurs and business owners these days would argue against the importance of having active social media profiles. Over the years, social media has evolved from a social networking platform into a powerful marketing platform. And businesses have been taking advantage of this opportunity every step of the way.

Social media has more than 4 billion users worldwide. And on average, a social media user spends nearly 2 ½ hours a day on social platforms. This means that if used well, those 2 ½ hours every day can offer an incredible opportunity for your inspection business to create brand awareness, attract more traffic, boost your sales, and increase your overall conversion rate.

However, one of the biggest hurdles for inspection business owners to overcome when using social media to help grow their business is what to post. Sure, it’s easy to understand that you should post content that your audience and customers will actually like and be interested in, but that’s easier said than done. And it’s often what holds most inspectors back from doing it on a more regular basis or at all.

That’s why we’ve put together a list of 75 great content ideas you can try out that will direct attention to your posts and engage your audience with your brand.

Before you dive in though, there are a couple of things to remember on your way to gaining the right attention from your audience and engaging them in a way that produces positive results.

Social media is still about being “social.” That means you must be careful not to always be “selling” your services and business in your posts. A good rule of thumb is to only post highly promotional or overtly salesy content 10-20% of the time.

So, if 80-90% of the content shouldn’t be “salesy,” what should it be?

The content you post for your business on social media should be in keeping with how you want people to think and feel about you and your brand. And here’s a no-brainer, you want people to think well of you and your brand. Not the opposite. So, as we learned from our parents when it comes to discussing topics with people you don’t know, it’s probably best to avoid politics and religion. Other than that, simply post content that paints you and/or your business in a positive light.

With those basic guidelines in place, here are 75 awesome social media content ideas for home inspection business owners:

Share Quotes:

  1. Share a funny, thoughtful, or meaningful quote from a fellow inspector or industry leader
  2. Share an inspirational quote and tell your audience what you think about that specific quote or how it inspired you in some way.
  3. Share your favorite quote (create a graphic for this) and ask your audience to share their favorite quote

Ask Questions:

  1. Ask your audience what their biggest struggle in business is
  2. Ask them what you should post about next or what they’d like to hear about inspections or your business
  3. Ask which topic you should cover in a live video or “how-to”
  4. Ask business or industry questions of other inspectors that could be helpful to the industry or your audience
  5. Ask for recommendations (books, courses, software resources, etc.) that could help you improve your inspection business in some way

Incorporate Days of the Week & Trending Hashtags:

  1. Motivational Monday (motivate your audience) – #MotivationMonday, #MondayMotivation
  2. Tip Tuesday (anything helpful to your audience) – #TipTuesday, #TuesdayTips
  3. Tuesday Trivia (something fun or insightful that your audience might not know) – #TuesdayTrivia
  4. Wisdom Wednesday (show your experience and smarts about home inspections or something that might be helpful to your audience) – #WisdomWednesday
  5. Throwback Thursday (photos of a trip to an industry conference, a notable inspection, something to do with your team or family, business milestones) – #ThrowbackThursday
  6. Thursday Thoughts (insights you or someone on your team might share) – #ThursdayThoughts
  7. Friday Fun (anything “fun” or interesting from the field or industry) – #FridayFun
  8. Friday Feeling (insights, thoughts, etc. that are of some value to your audience) – #FridayFeeling

Offer Promotions:

  1. Offer up a coupon code for your services
  2. Talk about a new ancillary service you’ve added

Create Videos:

  1. Host a webinar
  2. Make a live video (on profile, page, group, or stories)
  3. Host a giveaway (on a live video)
  4. Create a video with a couple of tips (from a blog from your website), then tell your audience they can find more tips on your blog post (share a link)
  5. Do an interview with an employee in your company
  6. Do a short video showing behind the scenes of an inspection
  7. Host an “Ask Me Anything” live video
  8. Share a step-by-step, “how-to” tutorial on basic things a homeowner can “inspect” before they list their home

Create a Challenge:

  1. Create a challenge for your audience (example: find the flaw in a photo from a recent inspection)

Create Giveaways and Freebies:

  1. Giveaway products, services, or prizes to your top fans
  2. Host a BIG Giveaway (create rules: they have to like, comment, and share your post or video)
  3. Giveaway a 15 min coaching call
  4. Make a Freebie e-Book and give it away in exchange for their email address

Mention Your Followers:

  1. Welcome new followers and thank them for joining your inspection business page
  2. Shoutout to your top follower (or top 3 followers – these tend to be the most engaged)
  3. Celebrate when you hit major audience growth marks on your social channels (300 followers or more) and thank them
  4. Gather and share testimonials from clients and thank them
  5. Create a VIP list and each week choose 1 winner and send them the link to your VIP list where they will get at least 1 Freebie per month

Cross-Promote Content:

  1. Share your Instagram post on your Facebook page and vice versa
  2. Create a similar post and share it on all social media platforms (spread them out throughout the week)
  3. Use the same or similar photo/graphics on other social media platforms
  4. Share a link to your social media pages on your other social media pages (ex. share a link to your Instagram page on your Facebook page) ask people to follow you, and follow them back
  5. Share your Social media content to your email list (some will engage on your posts) and add an option to follow your social media pages

Conduct a Poll:

  1. Create a Facebook Poll in a live video (ask a specific question)
  2. Create a Facebook Poll on your business page (something of value to your audience that you can share the results on later)
  3. Create a Poll in your Facebook stories (group, page, profile)
  4. Create a Poll in Instagram stories

Share Tips & Resources:

  1. Talk about specific things on an inspection (right way and wrong way)
  2. Talk about industry leaders or companies providing extra value to inspectors
  3. Explain how you prepare for an inspection or a busy week of inspections
  4. Talk about something unique to your area and how that’s important to an inspection
  5. Talk about your top business tools that save you time and create success

Get Personal:

  1. Create an “Ask me anything” post and answer people’s questions
  2. Share what’s on your bucket list
  3. Talk about groups or non-profits you participate in or support
  4. Talk about and post images of inspection industry conferences you attended
  5. Talk about why you became an inspector or inspection business owner (be positive)
  6. Talk about why you’re proud of a team member
  7. Talk about someone who inspires you and why

Promote Blog Posts:

  1. Share your new blog post on social media
  2. Re-share your older blog post (incentive to create more “evergreen” content)
  3. Share someone else’s blog post and explain why it has value
  4. Share someone else’s blog post to which you made contributions

A Few More Content Ideas:

  1. Create fill-in-the-blank posts
  2. Create a post “Guess the right answer” (something about the inspection industry or your business – create a poll or give them A, B, C options)
  3. Share your favorite podcasts
  4. Share some statistics about inspections, the industry, and the housing market
  5. Create a case study and share it on social media
  6. Create a funny or thoughtful meme
  7. Create an infographic on (the inspection process, things to look for when hiring a home inspector, things to consider for a pre-listing inspection, top 4 overlooked things when getting ready to sell your house)
  8. Create a checklist of the things every home inspection MUST include
  9. Talk about your WHY as an inspector or business owner
  10. Share fun facts about you, your team members, or your inspection business
  11. Wish everyone Happy Holidays (and add basic content for key national holidays)
  12. Create a “day in the life” of [employee or team member] post
  13. Recommend someone else your audience should follow
  14. Post a photo and ask your followers to create a title for it
HOW TO RECESSION-PROOF YOUR INSPECTION BUSINESS
28 Apr

HOW TO RECESSION-PROOF YOUR INSPECTION BUSINESS

Though there is some debate as to who actually said it, most of us at one time or another have heard the quote, “If you fail to plan, you are planning to fail.” For the home inspection business owner, there is little more important than this simple concept.

Whether an inspector is just starting out – building a brand, determining pricing structures, establishing a website, launching marketing efforts, forming a customer base, and much more – or an established inspector who is looking to grow their two-inspector firm into a thriving, multi-inspector business with sustainability power and an eye on a future acquisition, both inspection business owners MUST have a plan for how to turn their vision of success, into an assured reality. Without that plan, well, you know.

THE STATE OF THE ECONOMY & OUR HOUSING MARKET

There’s a lot being said right now by all sorts of “experts” regarding our economy. And of course, there’s plenty of speculation on what will happen with the housing market, and the impacts we’ll ultimately feel on our home inspection industry. Let’s review the topline.

The economy: A recent poll from Reuters found that one in four economists believe the U.S. will experience a recession this year, with that number rising to 40% over the next 24 months. While a recession is far from inevitable, there are several reasons why economists are increasingly leaning in that direction.

America’s economy unexpectedly shrank in the first quarter of 2022, with our GDP declining at an annualized rate of 1.4% between January and March. The Federal Reserve has been steadily tightening its monetary policy to tame surging inflation. Which, as of this writing, hovers around 8.5% – the highest US inflation since 1981. One method for tightening monetary policy has been to increase interest rates, which the Fed anticipates raising six more times this year. After the announcement about future interest rate hikes from the Fed on April 22, 2022, the Dow fell about 980 points, or 2.8% – signaling that investors are more worried that an interest rate spike will slow consumer spending and the housing market, ushering in the next recession.

Speaking of investors, they’re also jittery because of the war being waged in Ukraine. And rightly so. With the energy markets having to adjust to life without a supply of Russian oil while US gas and oil prices soar.

Our housing market: So far this year, the housing boom has continued from 2021, with home prices up over the past 12 months a staggering 19.3%. That’s impacting the available housing inventory, which is down 53% from pre-pandemic levels. However, rapidly increasing interest rates and inflated housing prices are beginning to drive more and more homebuyers out of the market – softening the home-buying frenzy. But maybe a bit too much.

Back in December, the typical American household would have to spend 24% of its monthly income to make a mortgage payment on the average-priced U.S. home. Today, that number is 31% – the highest reading since September 2007.

Few housing economists project a dreaded housing bubble this year, but most do feel a “correction” of sorts is coming – where sales will drop, and prices will follow in certain parts of the country.

PANIC IS FOR THE UNPREPARED

People. We tend to worry. Probably more than we should. Case in point: One in four economists believe the U.S. will experience a recession this year while 81% of adults said they think the U.S. economy is likely to experience a recession in 2022. The reality, like most things, is probably somewhere in the middle. We’ll see.

For inspection business owners, the possibility of an economic downturn is just another unfortunate bump in the road of being an entrepreneur. One potential reality that must be faced and dealt with – like so many others along the path to success, or downfall.

For any inspector, there are going to be great years for your business – years where you “feast” on the volume of business and the profits that positively impact your growth. Conversely, for some, there will be challenging years for your business – years of “famine,” where inspection volume is down, selling of ancillary services has declined, and business growth feels like ancient history.

A recession might happen. A downturn in the economy and the housing market might happen. But what separates the most successful inspection business owners from the rest is how they prepare for uncertainty, and certain difficulty. First, they don’t panic. They are equally as prepared for the feast as they are for the famine. They have a plan. So, no need to panic about failure – as any storm can be weathered.

FIVE STRATEGIES TO RECESSION-PROOF YOUR INSPECTION BUSINESS

While the following is by no means a comprehensive list, it does include some of the more important and impactful solutions for any inspection business owner looking to weather a down economy, a softening housing market, or even a full-blown recession.

1. Take a Build-to-Sell Approach

Not every home inspection business owner starts off with the intention of selling their company someday. Though many do. However, there are a lot of advantages to applying this mindset.

Very few inspectors we have met and worked with over the past 20+ years tell us they have no desire to grow their business – adding at least one or more inspectors along the way to increase profitability and gain more time back to do the things they want to do for themselves and their businesses.

That’s why the majority of inspection business owners should be building and operating a “business brand” and not so much a “personal brand.” A personal brand is built around you, the inspector – your personality, your expertise, your lifestyle, and your interests. That’s fine, right up to the point when you bring on other inspectors who aren’t you. If you are your brand, then it becomes more difficult to sell in the services and expertise of your employees that aren’t you.

On the other hand, a business brand is built around an identity you create for your business. You’re still inextricably tied to the business, but not in a way that creates doubt in a customer if you’re not actually performing the work. It also doesn’t create an unnecessary barrier to the future sale of the business.

If you take a “build it to sell it” approach to your business, that means you are truly focused on building a successful brand that doesn’t revolve mostly around you. It means you understand your business, your brand, the customers you serve, and what niche you fill. You’ve stepped back far enough to understand what systems and processes you need to put in place to make your business run optimally. And if you’ve done all that, you’ll be more than prepared to weather any financial storm that’s thrown at you.

2. Don’t Dial Back Marketing. Dial it Up!

Marketing. It’s often the first thing to go when a business is looking to cut costs in an economic downturn. In the aftermath of the recession in 2008, ad spending in the U.S. dropped an average of 13%. This, despite the fact, that decades of studies have continuously revealed the advantages of maintaining or even increasing ad budgets during a weaker economy. Those advertisers that maintained or grew their ad spending actually increased sales and market share during a recession and afterward.

The urge to trim on marketing when times are tough can be a strong one. Resist the urge. During an economic downturn, the noise level gets turned way down in our home inspection industry. This is the time to let your brand and message push the front of the line by gaining more awareness and ultimately gaining more market share. See it as an opportunity. Because it is.

The cost of advertising often drops during a slower economy – creating a “buyer’s market” for an inspection business. Take advantage of cheaper rates and consider creating promotions that incorporate partial discounts on your inspection services that might appeal to those also on a tighter budget.

During an economic downturn, people will still be searching for inspectors to do home inspections and perform other ancillary services. So, it will be critical to keep your brand top-of-mind with your current customers while still marketing to new targets. You don’t have to spend a ton of money to do it – just make sure you do it.

3. Strengthen Your Customer Relationships

Your current customers. When things start to get a little worrisome in the inspection industry, a loyal customer base can be the one thing that stands between keeping the lights on and shutting the doors. While it’s always smart, strategic, and necessary to seek out new customers, it’s equally important – perhaps even more so during a down economy – to keep the ones you already have.

Now is the time to think about the customer experience. What can you be doing to make sure your current customers are feeling like your inspection business is the ONLY place to be when they require the services you provide? How can you boost referrals? Talk to them. Really focus on building loyalty with them.

Show your customers they’re a priority by adapting your services to really suit their needs better, as well as offering them incentives. To give loyalty a little boost, consider the after-sales service. Think about what more can you do to thank them for their business while gently reminding them why they should continue to support you over your competition.

4. Take Control of Your Cash and Give Yourself Some Credit

If you are an inspection business owner that doesn’t have a good handle on your cash flow, you’re not alone. Sadly, some don’t even know their numbers. So, is it any wonder that in a study by U.S. Bank, it was discovered that 82% of businesses fail because of cash flow issues?

A lot of entrepreneurs conflate revenue with cash flow – not realizing that to grow and thrive, even during an economic downturn, it’s not so much about revenue, but profitability. Sure, you have to earn enough revenue to cover all your costs, but it’s how you think about profits throughout the lifetime of your business, and how they are applied to your vision of success that makes all the difference. This is your profit plan – a key ingredient to the larger financial plan.

Having a profit and financial plan, and being able to adhere to them, means you know your numbers right now, and are in an informed position to expand or contract depending on market conditions, and without jeopardizing the future stability of your inspection business. If you see there are likely some stormy waters ahead, like now, it’s not a bad idea to start building a cash reserve. Most business analysts advise on having at least six months’ worth of essential business expenses tucked away. For small business owners, that may sound like a lot. If so, then it’s probably time to get up close and personal with your business spending habits. Are there ways you can cut costs without sacrificing quality? Can you renegotiate contracts with vendors and suppliers? Identify strategic and nonstrategic spending. Where can you selectively trim costs to improve the return on operating expenses?

Finally, don’t wait until you are really in a cash crunch to look for additional financing. We are just now wrapping up an extended period in the U.S. of relatively “free money” from lenders. We all enjoyed the zero or next to zero interest rates while they existed, but that time has quickly passed. So, before lending standards tighten too much, secure new financing for your business. Even if you never touch it, it’s better to have it and not need it, than the other way around.

5. Refine & Strengthen Your Approach to Customer Experience Management (CXM)

Here are a few statistics to get you thinking about the state of customer service these days and the expectations of your average consumer:

  • 80% of customers say the experience a company provides is just as important as its products or services – McKinsey & Company
  • 70% of buying experiences are based on how the customer FEELS they are being treated – McKinsey & Company
  • 67% of customers say they would definitely be willing to PAY MORE for a great customer experience – McKinsey & Company
  • 51% of customers will never do business again with a company after just one negative experience – Forrester Research
  • 33% of Americans say they will consider switching companies after just a SINGLE INSTANCE of poor service – American Express 2018 Customer Service Study

Most home inspection business owners understand the concept of providing great customer service and the benefits that come from its application. However, the customer experience – the perception of your customer on all of their interactions with your company – is a little harder to wrap your noodle around. Because it involves how your agents and clients perceive your brand from the moment they first interact with it, all the way through the inspection lifecycle process – including the final delivery of the report, that last follow-up email, and a thoughtful holiday card. That’s the “experience.” How you effectively manage that experience is what separates the average to good inspection businesses, from the truly exceptional.

And it ain’t easy! Because the inspection industry has been changing. A global pandemic and seismic changes in where (and how) people work, have all contributed to a massive rethinking of commerce and how people interact with businesses and brands. Add to that the challenges we’re currently facing, and it’s no wonder that the quality of customer service is down across the country. In fact, according to the American Customer Satisfaction Index (ACSI®), customer satisfaction in the US is at its lowest level in 15 years.

Experiencing a more than decade-long stagnation in customer satisfaction means opportunity! Take time to really think about the experience a customer has with your brand. Ask yourself some of these questions:

  • How often are your agents referring business to you? Has that been increasing over time or decreasing? Either way, do you know why?
  • Does your website give the impression you will provide them with a great experience, or does it overwhelm them with details?
  • When their call is answered after a few rings, does a friendly voice greet them, giving the time to answer all their questions about one of the biggest purchase decisions they may be making in their lives?
  • Are your marketing materials friendly and engaging?
  • Are you handling leads, offering your services, and booking inspections in a helpful, easy manner?
  • Is handling special requests a non-issue?
  • After the inspection, how would you describe the reaction of your customer?
  • How are you addressing questions or concerns they may have?
  • What are you doing post-inspection to make sure the agent and client received the best possible experience?

Customer Experience Management requires a fair amount of thought and effort. However, with most businesses placing too little importance and applying too little attention on developing a solid approach, it leaves plenty of opportunity for those inspection business owners, willing to go the extra mile, to gobble up market share – growing and thriving, even during down times.

5 PROVEN MARKETING TECHNIQUES THAT WILL HELP GROW YOUR INSPECTION BUSINESS THIS YEAR
25 Mar

5 PROVEN MARKETING TECHNIQUES THAT WILL HELP GROW YOUR INSPECTION BUSINESS THIS YEAR

Starting a new home inspection business is no easy task and requires a lot of time and effort. And even after you’ve achieved some success from some steady, reliable clients who kick you some business on the regular, it can become difficult to get to that next level of growth. You need to perfect your inspection service offering, select the right sales channels, research your target customers (no, you can’t simply default to “realtors”), and more.

However, no matter how good your inspection services are or the expanded ancillary services you provide, people won’t know about your business unless you market it. That might seem like a no-brainer, but marketing is an essential part of establishing your brand and generating sales leads for your inspection business. In this post, we will discuss a few of the best marketing techniques that will help you grow your inspection business both in size and reputation.

1. Tell Your Brand Story. Be Authentic. But Maybe Not THAT Authentic.

This may be the most important technique to remember from this post. For any business, it is critical to connect with its target audience and form a distinct brand image. Telling your brand story is one of the best and most effective ways to achieve that.

Brands that are authentic – honest, transparent, up-front, and proud of their unique(ness) – and have a good story about how they came to be, are often more memorable and form lasting impressions. So, if you want people who hear about your brand for the first time to remember it, tell them your brand story.

Let’s be clear though. Brands are like people. And just because someone is “memorable,” that doesn’t necessarily mean they are memorable in a good way.

For example, we all know that guy who is loud, often over-the-top, sometimes crude, fun to hang out with occasionally, but just not for everyone. We’ll call him “Bob.” It probably takes a special type of person to tolerate Bob for any extended period of time, and even those more charitable individuals grow weary of Bob’s antics and behavior after a while. However, there are a lot of colorful stories Bob tells. He doesn’t really care what people think – he’s just “keeping it real” and being his authentic self – and while we cringe, roll our eyes, and occasionally chuckle during Bob storytime hour, we’re really laughing more at Bob than with him. This is bad memorable.

Conversely, we all know that other guy. Let’s call him “Tim.” Tim is kind, responsible, funny, always positive, and you just feel great being around him. He also integrates well into your network of family and friends. He’s thoughtful – calling or sending a text on your birthday, picking up the occasional check for lunch or dinner, and giving you his full attention when you’re talking. Tim has some colorful stories too – equally entertaining as Bob’s – but he never crosses any inappropriate lines and he’s careful not to throw other people under the bus to make himself seem better in some way.

Now, if you think of Bob and Tim in terms of a brand, which do you think will appeal more to a broader audience? Tim of course.

So, when you present your brand and tell your brand story, do it in a way that is authentic and memorable, but not in a way that is “too colorful” or off-putting. Think about your broader audience and provide details that place a spotlight on what makes you and your business unique, but only in ways that generate a positive lasting impression. This is the feeling you want your audience to have – and when it’s done well, and you combine that with great overall service – you will have increased your leads and the desire for repeat business. Be like Bob!

2. Build an SEO-Friendly Website

The first thing any inspection business needs is a website where people can learn about your business and buy your products or services. If you build a website that is optimized for both the search engines and conversions, then you’ve already crossed the first hurdle. Way to go!

Now, getting organic traffic to your website should be your first priority before you start investing in other marketing tactics. NOTE: This isn’t always an easy task. So, unless you already have some experience here or are a gifted wordsmith and capable of generating quality, relevant content that connects with your audience, you probably want to get some outside assistance.

Here are some things that you should consider:

  • Create good-quality content on trending topics in your niche.
  • Do extensive keyword research before creating your website content.
  • Incorporate your primary keywords into all your website landing pages, titles, meta descriptions, etc.
  • Use structured data to get better SERP rankings for your web pages and make your SERP listings stand apart from others.
  • Focus more on local SEO and long-tail keywords.
  • Don’t forget to take care of technical SEO aspects like page-load speed and website design.

There is a lot that goes into building an SEO-friendly website, but these tips should get you started on the right path. However, if this all sounds like Greek, don’t be afraid to call in the experts!

3. Leverage Social Media Marketing

As a small-business owner, one of the cheapest and most effective forms of marketing that you can invest in is social media marketing.

If you’re willing to invest time and effort into it, you can do this in-house with minimal expenditure. And, as your business grows, you can start leveraging social media marketing tools to manage your accounts.

Just remember to keep your brand in mind at all times. It’s easy to default to a more relaxed or casual approach to marketing on social media. That’s not necessarily a bad thing, but don’t let relaxed and casual translate to sloppy and inconsistent. Whatever you post, make sure it’s consistent with your brand image, identity, and the messages you wish to convey to your target audience.

Here are some social media marketing tips to get you started:

  • Select the right platforms where your target customers are active.
  • Find your brand voice and stick to it.
  • Be regular and consistent in posting social media content.
  • Use high-quality, eye-catching visuals to attract audience attention.
  • Add your website link in your social media bios.
  • Use tactics that drive social media traffic to your website.
  • Use popular and relevant hashtags to reach more people.
  • Create your own branded hashtags to track your campaigns.

For any home inspection business, there can be a lot that goes into formulating a winning social media marketing strategy. These are just some tips to get you started. Once you have mastered these, you should dig deeper, upskill yourself, and try more advanced social media marketing tactics.

4. Establish Your Expertise in Your Niche

Not all home inspectors are created equal. That’s right. We said it. Some inspectors have years of experience while others are just inspecting their first dark and dreary crawl space for the first time. However, determining how to establish your expertise in the home inspection industry is one thing that can help you distinguish yourself from other inspectors and their businesses while building your brand image. Everyone else is probably using the same marketing tactics as you are; so, you need to find additional ways to set yourself apart.

Focusing on establishing yourself as an industry expert is one such tactic.

Here are some of the ways in which you can do that:

  • Start a blog and create informative and useful content on topics within your niche.
  • Join community forums like Quora and answer questions there.
  • Engage in discussions on industry association sites like InterNACHI or ASHI.
  • Engage in discussions on social media on relevant topics within your areas of expertise.
  • Host webinars and podcasts on useful and relevant topics. Invite other experts to get more visibility and reach.
  • As you start making waves in the inspection industry, people will start inviting you for interviews and podcasts. Make time to participate in these things as it further enhances your reputation.

5. Create and Promote Explainer Videos

This tactic, while relevant for most businesses, is especially important for home inspection business owners looking to spread brand awareness.

Even the best of businesses with amazing products and services can struggle to gain that initial momentum and get people to learn about their brand. And, if you launch an innovative product, then it is even more difficult to make people understand what it is and how it can help them.

Just as we said earlier that not all home inspectors are alike, neither are all home inspections. We know that comes as no surprise, but it’s often frustratingly true for too many inspectors who really want their customers to understand everything that goes into performing an exceptional home inspection. And how much potential time, money, and headaches a great inspection and report can save anyone looking to buy that most expensive and personal of investments – a home.

For inspectors, some great explainer videos can really help to remove any of those initial hurdles where most businesses fail to make their target customers truly understand the value that they’re providing. And these videos are a great way of demonstrating an inspector’s knowledge and understanding of the home inspection process – while also giving a little exposure of the people involved in the process and the thinking behind it.

Two examples of inspectors doing a great job on the explainer video front are Christopher Murphy with A-Action Home Inspection Houston and Rose Buckley with US Inspect.

Christopher and his team have been providing explainer videos, and a host of other video content, for several years now. Here’s a taste of some of that great content

Rose established her presence in the industry several years back – expertly creating and distributing her video content, which has helped to serve as a critical foundation for her growth and brand awareness. You can see some of this great content HERE

Bottom line, if you’re not creating and using explainer videos for your business, it’s time to start. And don’t get frozen into inaction overthinking your videos need to be Oscar-winning pieces of content. They don’t. They do, however, need to be short, to-the-point, on-topic, and have relevant value to your audience. Focus on the latter and you’ll be surprised by the positive reactions and boost you get from their production and dissemination.

What Next?

If you have a small home inspection business and are struggling to meet your marketing goals, try the tactics outlined in this post. These are tried-and-tested marketing techniques that can give you the push you need to ace your marketing game.

Try these out and see the results for yourself!